Tactical Product Management II

Examine product metrics and foster data-driven growth. Address customer feedback through product iterations. Identify specific growth opportunities and challenges with globalization. Learn practical techniques for managing stakeholders in any environment. Explain how to grow a product organization through leveling criteria and setting employee expectations.

Course Outline

Lesson 1. GROW: Success Factors

• Product metrics
• Adoption rate, retention, revenue
• Mobile app store profile

Lesson 2. GROW: Pivots and Product Adaptation

• Product pivots
• Product adaptation

Lesson 3. GROW: Account Management I

• Quarterly Business Reviews (QBRs)

Lesson 4. GROW: Account Management II

• Customer feedback form

Lesson 5. GROW: Mergers and Acquisitions

• Mergers and acquisitions, diversification, market expansion
• Ansoff Matrix

Lesson 6. GROW: Going Global

• Global markets, localization, translation
• Startup vocabulary

Lesson 7. GROW: Funding Strategies

• Investment and funding strategies
• Venture capital perspectives

Lesson 8. GROW: Finding an Exit

• Exit strategy, IPO, valuation, market cap
• Startup exit - Where's my money?

Lesson 9. GROW: Scaling Teams

• Organizational charts
• Product leveling guide
• Employee expectations

Lesson 10. GROW: Case Studies

• Epic wins and epic fails
• Case studies and personal stories

Learner Outcomes

• Demonstrate knowledge of product metrics, account management, globalization, funding, startup exits, and scaling teams
• Contribute meaningful product input to a quarterly business review
• Understand product team leveling criteria and write a self-evaluation