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Strategic Product Management I
Discover and define your digital product
Learn to organize ideas into a coherent roadmap for software development using a data-driven product strategy. Find the ideal level of product documentation: enough to be successful without being a burden. Empower teams with proven templates (surveys, user stories, use cases, roadmaps) for implementing effective processes and cross-team collaboration.
Course Outline
Lesson 1. Introduction to Product Management
- What is product management?
- The Product Lifecycle
- What is a product manager?
- Digital product manager skills
- Product vision
Lesson 2. DISCOVER: Ideation I
- Core competencies
- Business cases
- Facilitation and communication
- Backlog
Lesson 3. DISCOVER: Ideation II
- Data-driven strategy
- Product survey
- Prioritizing results
Lesson 4. DISCOVER: Market Analysis
- Market size
- Competitive analysis
Lesson 5. DISCOVER: Monetization
- Monetization
- Pricing strategies
- Product differentiation
Lesson 6. DEFINE: Functional Requirements I
- User stories
- User story mapping
Lesson 7. DEFINE: Functional Requirements II
- Use cases
Lesson 8. DEFINE: Functional Requirements III
- Alternative functional requirements documents
- Product Requirements Document (PRD)
- Key Performance Indicators (KPIs) and data tools
Lesson 9. DEFINE: Functional Requirements IV
- Prioritization
- Minimum Viable Product (MVP)
Lesson 10. DEFINE: Functional Requirements V
- Roadmaps
- Flexibility and product adaptation
Learner Outcomes
After completing this course, participants will be able to:- Demonstrate knowledge of product roles and responsibilities, ideation, & market analysis
- Demonstrate methods for capturing product requirements
- Write user stories, use cases, and product roadmaps
Strategic Product Management I Course Information
Contact Hours
30 hours
Course Fee(s)
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