Strategic Product Management II

Examine product metrics and foster data-driven growth. Address customer feedback through product iterations. Identify specific growth opportunities and challenges with globalization. Learn practical techniques for managing stakeholders in any environment. Explain how to grow a product organization through leveling criteria and setting employee expectations.

Course Outline

Lesson 1. DESIGN: User Experience I

• UI, UX, and product management
• User interviews

 Lesson 2. DESIGN: User Experience II

• Personas
• User flows

Lesson 3. DESIGN: User Experience III

• Wireframes
• Mockups

Lesson 4. DESIGN: User Experience IV

• Prototypes
• User testing and iteration
• A/B testing

Lesson 5. DESIGN: Data Design I

• Entity model
• Data model

Lesson 6. DESIGN: Data Design II

• Data flow
• Reporting specifications

Lesson 7. DESIGN: Data Design III

• Data configuration
• Privacy and terms

Lesson 8. DESIGN: Technical Specifications I

• Technology stack
• Integrations
• Application Programming Interfaces (APIs)

Lesson 9. DESIGN: Technical Specifications II

• Security
• Draft budget
• Preparing product presentations

Lesson 10. DESIGN: Presenting Products

• Final presentations

Learner Outcomes

• Demonstrate knowledge of user experience in product design
• Show product design using user flow diagrams and wireframes
• Draw a data model
• Create a product presentation