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Event Planning

Certificates

A beautifully set table for an event

Event Planning Certificate

Event Planning is a blend of art and science. Join us to explore both the aesthetic details which make events sparkle as well as the behind-the-scenes logistics which make events safe and functional.

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Courses

While the Event Planning Certificate has both required and elective courses, all students wishing to learn about event planning can take the following courses:

Event Planning: Introduction

Event Planning: Introduction

Successful events require a tremendous amount of knowledge, resources, and behind-the-scenes production. Our course will provide expert event planning tips and techniques from conception to execution—learn how to plan and manage logistics, catering, audio-visual elements and more.

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Event Planning: Connect with Technology

Event Planning: Connect with Technology

Technology can bring your events to life with fun and practical online features and apps, dynamic lighting, razor-sharp video and crystal-clear audio—but first, you must become familiar with both the technology used to inform guests for your events, as well as elements of the of audio-visual (A/V) equipment. Explore how to effectively read and understand A/V proposals, and discuss what technology features are optional versus necessary—especially when tailoring technology for your event-specific needs and objectives.

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Event Planning: Develop an Edge on Execution

Event Planning: Develop an Edge on Execution

Go beyond basic logistics planning and identify the critical elements and insights like an experienced veteran. Learn how to conduct an effective venue site visit and develop an accurate risk management plan while proactively recognizing safety regulations; then integrate this knowledge to better manage your staff and vendors for a successful program.

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A virtual event in progress

DESIGNING AND EXECUTING VIRTUAL EVENTS WITH INTENTION

Now more than ever, the professional event planner must be familiar with best practices in virtual event planning as this format becomes more and more mainstream. Learn what it means to plan a virtual or hybrid event by diving into the unique strategies and steps inherent with connecting to a virtual audience.

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Event Planning: Design the Experience

Event Planning: Design the Experience

Creative themes and 'experience strategies' can help ignite social and corporate events by setting the mood, stimulating the minds, and tempting the senses of your attendees. Join us to learn how to develop a unique and imaginative approach to your events utilizing various design, décor, and collateral elements.

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Event Planning: Focus on Food and Beverage

Event Planning: Focus on Food and Beverage

Memorable meals often serve as the cornerstone of social and corporate events—learn how to create optimal, crowd-pleasing menus to delight your guests while managing various dietary concerns and issues. We will also explore food and beverage budget management so you can maximize value while providing attendees with satisfying and delicious experiences.

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How to Start an Event Planning Business

How to Start an Event Planning Business

Industry professionals and self-taught event planners often dream about starting their own event planning business, but only a few of them follow through and live out their entrepreneurial spirit. Join us to learn how to navigate and choose wisely when it comes to incorporating a business, and about operating agreements, tax IDs, permits, licenses and more.

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Social Event Planning for Weddings and Celebrations

Social Event Planning for Weddings and Celebrations

Join us as we explore and learn about the numerous components of planning and executing social events; including venues, contracting, invoicing, floor plans, timing, logistics, invitations, programs, vendors, staffing, themes, decor, favors, games, entertainment, registries, and more to meet your clients’ needs.

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Event Planning: Capstone

Event Planning: Capstone

Showcase your skills and build your professional portfolio as you design an event from start to finish! In this course, you will be given a specific, real-world scenario—including inevitable curveballs along the way—testing your ability to effectively adapt to change as you demonstrate your capacity to produce events utilizing best practices for budgeting and logistics.

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