Tactical Product Management I

Learn how to improve your product team’s ability to get things done. Great ideas deserve great execution. Align product managers with Agile methodologies to release more products and features faster. Avoid churn and delays with cross-team collaboration best practices and efficient processes. Learn how to write effective press releases to properly message product launches, generating interest and improving adoption.

Course Outline

Lesson 1. BUILD: Teams and Methodology

• Software engineering teams and product roles
• Software development methodology: Agile and Waterfall

Lesson 2. BUILD: Resources

• Buy, build, partner decisions
• Contract resources and offshoring

Lesson 3. BUILD: Project Planning I

• Project planning: Schedules, milestones, deliverables
• Program management
• Gannt Chart

Lesson 4. BUILD: Project Planning II

• Status
• Scope creep
• Phasing

Lesson 5. BUILD: Testing

• Test planning
• Continuous Integration / Continuous Deployment (CICD)
• Change control

Lesson 6. LAUNCH: Releases

• Release cycle methodology: Alpha, Beta, Generally Available (GA)
• Release planning, deployment, monitoring

Lesson 7. LAUNCH: Communications and Marketing

• Communications: Internal and external
• Product marketing: Messaging, collateral, SEO, events, co-marketing

Lesson 8. LAUNCH: Client Onboarding

• Sales engineering
• Prospecting
• Business development and strategic partnerships

 Lesson 9. LAUNCH: Training and Support I

• Training plan
• Documentation

Lesson 10. LAUNCH: Training and Support II

• Process modeling
• Customer support: Warranty period and Service Level Agreements (SLAs)

Learner Outcomes

• Demonstrate knowledge of software engineering methodologies and processes by producing a Gannt chart
• Write a product press release
• Communicate how people will use a product by drawing a process model