Main content

Creative Strategy & Visual Thinking

Master creative strategy and visual thinking

Today's business world requires excellence in communication. Mastering the concepts of visual thinking via creative design strategy and messaging can improve your problem-solving skills with visual aids, design resources and tips to support text-centric content. We will develop your design skills as we explore innovative strategies surrounding theory, aesthetics, and practice. Build your creative confidence and sharpen your talents utilizing design tools, generators, and applications. Our hands-on course will specifically support both non-designers as well as entry-level designers interested in effectively communicating and enhancing ideas visually.

Course Outline

Lesson 1. Course Introduction

  • What is Visual Thinking & Creative Design Strategy
  • Overview of Visual Thinking
  • Project overview and creative strategic processes

Lesson 2. Engaging in Interdisciplinary Forms of Design & Digital 

  • Creativity vs Innovation
  • Video and visual case studies of solutions
  • Collaboration: Rubbing brains to identify your project challenge

Lesson 3. Design Basics: Design Principles & Theory

  • Key design principles to make the right creative decisions
  • How to get started on your personal project

Lesson 4. Visual Design Tools: Generators, Templates & Tips

  • Sources to make your concepts stand out and increase viewership and engagement
  • Vision support of personal project- ideation, brainstorming, digital journaling

 Lesson 5. Visual Messaging & Storytelling: The Design Process

  • How to execute the vision & how to self-critique your visual messaging
  • Video: Creative visual messaging
  • Developing a personal project

Lesson 6. Type Matters 

  • How to integrate type and copywriting successfully
  • Apply concepts to project

Lesson 7. Project Solutions Critique

  • Review hands-on project
  • Open critique of final professional presentation
  • Key design principles to make the right creative decisions
  • How to get started on your personal project

Learner Outcomes

After completing this course, participants will be able to:

  • Articulate basic creative design principles, processes, and theory to support in developing and enhancing creative design projects
  • Develop visual thinking skills and creative design strategy
  • Facilitate a creative visual strategy with effective deliverables
  • Develop, analyze and refine creative concepts from initial idea to final product
  • Analyze and apply visual thinking and creative design strategies to challenges of specific problems

Creative Strategy & Visual Thinking Course Information

Contact Hours
12 hours

Course Fee(s)
Contact us

Next Steps

This course is currently not offered to the public.