Using AI in Digital Marketing
Harness the power of Ai to elevate marketing performance
Artificial intelligence is no longer optional in marketing — it’s essential. In this intensive two‑week workshop, professionals and certificate alumni will gain hands‑on experience with the tools and strategies that are reshaping the field. Participants will explore how AI supports marketing tasks, from content creation and customer segmentation to predictive analytics and campaign automation.
Through live lectures, guided practice, and collaborative discussions with the full certificate cohort, you’ll learn to apply AI responsibly and effectively, balancing innovation with ethical considerations and data privacy. By the end of the workshop, you’ll have practical experience with leading AI marketing apps and workflows, plus a digital badge to showcase your new skills.
This workshop is designed for digital marketing professionals and certificate graduates seeking to level up their expertise and stay competitive in a rapidly evolving industry.
Learner Outcomes
After successfully completing this workshop, students will be able to:
- Explain core AI concepts (machine learning, NLP, computer vision) and their role in marketing
- Identify common applications of AI in digital marketing and evaluate their career impact
- Assess the pros and cons of AI adoption, including ethical and privacy considerations
- Apply AI tools for content generation, customer segmentation, SEO, PPC, email marketing, and personalization
- Explore automation platforms, chatbots, recommendation engines, and predictive analytics
- Integrate AI apps into marketing workflows to enhance lead generation, customer experience, and campaign optimization
- Explore AI‑driven data visualizations to refine targeting and measure ROI
- Earn a digital badge for AI marketing proficiency
Workshop Program Modules
Tuition includes the following modules and coursework:
- Using AI in Digital Marketing (content and image creation, customer segmentations, service and support, SEO, PPC, Data and predictive analytics, email marketing, and personalized campaigns)
- AI Ethics and Privacy Issues
- Automation and AI in Digital Marketing
- AI App Demos (for automation for marketing workflows; lead generation and customer interaction; on-page optimization; AI writing assistance; Generative AI; social media management; predictive email campaigning; and data visualization for analysis/insights)
Certificate overview
Contact Hours
3 hours
Cost
$395
Program Modules
What will be covered:
- Using AI in Digital Marketing
- AI Ethics and Privacy Issues
- Automation and AI in Digital Marketing
- AI App Demos