Curriculum

   
   
   

E-Commerce Fundamentals

It’s one of the great dreams of running a website: waking up in the morning and finding that people have paid money for your goods or services. How can you make this dream come true? Well, we can’t guarantee that people will actually want to buy your replica Dusenberg hubcaps, but this course will describe the software and back-end support needed to enable people to buy from you via your website. We’ll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and all the “glue” that holds it all together. Click HERE to view upcoming sections.

Email Marketing Strategy

In almost any organization, whether for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is through email. In this course you will set up an account with an email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM Act, and the limitations of web-based email. In all of our discussions, we will emphasize best practices and white-hat techniques that won't get you labeled as a spammer. Click HERE to view upcoming sections.

HTML and CSS Level 1: Introduction

Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) are inseparable languages that together describe the structure and display of pages on the World Wide Web. Our foundation course introduces you to the syntax and explores techniques using both languages to create and format headings, body text, hyperlinks, images, tables, forms and more. Build your skills using hands-on techniques to develop the core components of an impactful and useful web presence. Click HERE to view upcoming sections.

Social Media for Business: Engaging and Selling

Approximately 81% of all Americans have a social media profile, spending an average of nearly two hours each day scrolling feeds and connecting with friends. Today's digital world requires successful integration of this everyday staple into your overall business strategy. Entrepreneurs and marketing professionals can take advantage of this immense opportunity to reach and engage social media users in order to sell goods and services. We'll create content, cover targeting strategies and paid advertising formats, and methodologies for effectively measuring campaign success. Click HERE to view upcoming sections.

Web Analytics and Search Engine Optimization

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts. Click HERE to view upcoming sections.

Web Video Production Fundamentals

Video is hot on the web. Youtube is one of the top 3 websites in the world, and some estimate that 40% of internet traffic is currently video. In this one-day class we'll discuss some of the most common uses for video on the Internet and the best formats for each. The key project in this class will be setting up a mini-studio, shooting a video and uploading it to YouTube for all the world to see. Click HERE to view upcoming sections.

Digital Marketing Certificate Capstone

This course helps participants learn the process of creating a professional digital marketing plan including researching and developing your strategy and actualizing the plan for project management and communications development purposes. Participants will create a professional plan that can lead to a case study to serve as part of a professional portfolio. This course serves as the capstone requirement for the Digital Marketing Certificate program and is only available to certificate enrollees. Click HERE to view upcoming sections.