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E-Commerce Fundamentals

It’s one of the great dreams of running a website: waking up in the morning and finding that people have paid money for your goods or services. How can you make this dream come true? Well, we can’t guarantee that people will actually want to buy your replica Dusenberg hubcaps, but this course will describe the software and back-end support needed to enable people to buy from you via your website. We’ll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and all the “glue” that holds it all together.

Course Content

    Commerce fundamentals
  • The phases of transactions
  • Advertising media and methods
  • Shopping carts and their enabling technologies
  • On-line payment systems: encryption and gateways
  • Fulfilling the orders
  • Hosting options and their trade-offs
  • Labs
  • Non-Traditional Revenue Generation