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Professional Self-Advocacy in the Workplace

To move up in your workplace, make a career transition, or simply do a better job of promoting your business skills and talents, you need to engage in effective self-advocacy. In this course, you will learn how to effectively share with others what you’ve already accomplished so that you can advance your career. This course is designed to teach professionals how to identify their professional strengths and to communicate their unique worth to employers and stakeholders. You’ll learn how to select themes that will persuade others—in resumes, cover letters, and self-evaluations—and in conversations about your accomplishments and value.

After completing this course, participants will be able to:

  • Identify and be able to clearly articulate and support their unique professional strengths, interests, and values to current and prospective employers
  • Read job postings and accurately identify hiring employers’ priorities for specific roles
  • Confidently communicate which skills and strengths that the participant possesses that prospective and current employers seek for specific roles or projects, and why s/he is a strong candidate for a new position/role/project
  • Create a strong, tailored resume for jobs and employers in any industry
  • Create a strong, tailored cover letter for jobs and employers in any industry
  • Clearly communicate the value they’ve contributed to their current employers in self-evaluations and effectively negotiate for promotions and/or raises.

Course Content


Lesson 1. Self-Assessment

  • Importance of self-assessment to professional satisfaction and success
  • Approaching self-assessment
  • Identification of participants’ unique professional strengths, interests, values
  • Effectively support the participant’s claim to each individual strength, interest, values
  • Use self-assessment results to direct short/ long-term career goals

  • Lesson 2. The Art of Professional Self-Advocacy
    • Stages of self-directed learning
    • Identify current/prospective employers’ priorities for professional advancement
    • Identify specific themes and create strong narratives that will be persuasive to employers in business conversations and when making requests for raises and/or promotions

    • Lesson 3. The Art of the Tailored Resume
      • Why resumes are considered foundational professional documents
      • How prospective employers approach resumes of job search candidates
      • Resumes are dynamic and can be tailored to different prospective employers
      • Implement specific themes in resumes that increase likelihood of getting an interview

      • Lesson 4. The Art of the Tailored Cover Letter
        • How prospective employers view cover letters of job candidates
        • Create an effective roadmap sentence to easily generate a strong cover letter
        • Formula for creating strong cover letter templates
        • Techniques for cover letters to increase the likelihood of getting an interview

        • Lesson 5. The Art of the Self-Evaluation - How to Ask for a Raise
          • Why self-evaluations are critical to employee success
          • Techniques to use throughout the year to make self-evaluations easier
          • How employers view requests for raises and promotions
          • Benchmark and write a persuasive proposal for a promotion