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Event Planning: Focus on Food and Beverage

Memorable meals often serve as the cornerstone of social and corporate events -- learn how to create optimal, crowd-pleasing menus to delight your guests while managing various dietary concerns and issues. We will also explore food and beverage budget management so you can maximize value while providing attendees with satisfying and delicious experiences.

Students must complete Event Planning: Introduction before taking this course.

After completing this course, participants will be able to:

  • Choose menus that are appropriate for the specific type of event
  • Describe the food and beverage choices appropriate to guests based on their profile
  • Work with caterers and banquet departments and understand their functionalities and capabilities
  • Optimize a food and beverage budget
  • Plan for special dietary needs and proactively manage offerings to ensure an equally satisfying meal experience
  • Explain how to avoid food waste as much as possible and make use of excess food
  • Describe current food trends to design creative and modern menus

Course Content


Lesson 1: Choosing the Right Menus

  • Discerning your audience’s taste
  • Optimizing food and beverage budgets and understanding potentially hidden costs
  • Best practices and tips for choosing menus
  • Understanding the differences in dietary restrictions and concerns
  • Addressing dietary concerns while maintaining quality menu options
  • Current menu trends for different types of events

Lesson 2: Working with Catering and Catering Departments
  • Capabilities and functionalities
  • Understanding menu options
  • Conducting an effective tasting
  • What to look for in a catering contract

Lesson 3: On Site F&B Management
  • Optimizing food and beverage set ups
  • Elements to stay aware of for food safety
  • Managing special meals on site
  • Planning to manage potential food waste