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Essentials of Strategic Planning for Managers

No one plans to fail, but many people fail to plan. In these difficult economic times, the Strategic Planning Process is more critical than ever. This hands-on course is designed for professionals at all levels to learn how to apply the Strategic Planning Process. It offers a step-by-step guide to assist you in translating basic concepts and visions into a concrete plan for action to help you reach your objectives.

After this class, you will be able to:

  • Formulate realistic goals using the SWOT Analysis
  • Determine resources needed to achieve the goals
  • Develop an organizational structure to support achievement of the goals
  • Create the strategy
  • Develop an evaluation and monitoring process
  • Gain commitment to the planning process before, during, and after the process

Course Content


Lesson 1. Formulate Realistic Goals

  • Discover the value and purpose of goals
  • Set long and short range objectives
  • Use a SWOT Analysis to set goals

Lesson 2. Determine Available Resources & Strategic Alternatives

  • Evaluate five factors to determine resources
  • Explore why and how alternatives become necessary
  • Brainstorm strategic alternatives

Lesson 3. Develop the Organizational Structure

  • Consider the purpose and ramifications of organizational structure
  • Propose an effective organizational structure

Lesson 4. Create the Strategy

  • Understand what is included in the strategy
  • Develop a plan for creating the strategy

Lesson 5. Evaluate & Measure Progress

  • Identify critical success indicators
  • Explore timing options for measuring performance
  • Plan for evaluating the strategic plan

Lesson 6. Gain Commitment to the Strategic Plan

  • Consider the importance of commitment before, during and after developing the strategic plan
  • Identify the people, time and process for gaining commitment