Main content

Introduction to Home Staging

Home staging is perfecting the art of creating an environment that will draw positive attention to a home for sale. Students will be able to identify both exterior and interior problem areas of a home and will learn professional staging tips and techniques resulting in a "show ready" home.  This course will emphasize professional staging arrangement, showcasing and display solutions to get your home sold.  Whether you are an individual who has a home to sell or someone who is interested in the business of professional home staging, this introductory course will provide you with a foundation for the home staging industry.

After this course, students will be able to:

  • Identify design themes that will sell a home
  • Be able to describe packaging and positioning solutions for  staging a home
  • Identify the three stages of buying/selling a home
  • Apply practical and professional staging tips and techniques to showcase a home for sale

Course Content

What will be covered:

Lesson 1. Home Staging: The Theory of Home Staging

  • Duties and responsibilities of the home stager
  • Statistical evidence: The advantages of a staged home
  • The three stages of home selling and purchases
  • Return on Investment

Lesson 2. First Impressions Count: Creating Lifestyle
  • Visual Balance and Staging= Quick Sale
  • Capturing the buyer
    •  Effective  positioning and packaging
    •  Create an emotional connection and quick sale
    •  How buyers connect emotionally to a home

    Lesson 3. Design Themes: Appropriate design themes to sell a home
    • Proper print settings and soft proofing set up
    • Using different papers and how they influence the image
    • Printing at different sizes and how that influences an image

    Lesson 4. The Five Steps to Prepare the Home for Sale-
    • Common problems
    • Negatives
    • Activity: Video/Discussion
    • Incorporating decorative vignettes

    Lesson 5. Show and Tell: Assessing a home for staging
    • Activity: Team exercise
    • Before and after videos/what works and what does not
    • Open discussion- Q&A
    • Next steps for industry experience and interest