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Email Marketing Strategy

In almost any organization, whether for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is through email. In this course you will set up an account with an email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM Act, and the limitations of web-based email. In all of our discussions, we will emphasize best practices and white-hat techniques that won't get you labeled as a spammer.

Course Content

  • Introduction and motivation
  • The CAN-SPAM Law and terminology
  • Service Providers
  • Building a List
  • Technical Details of HTML email
  • Writing Persuasive Content
  • Sending and Tracking the Emails
  • Advanced Topics
  • Where to Go from Here