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Better Business Writing

This hands-on writing workshop helps participants hone skills for writing to target business audiences. The interactive teaching style utilized provides direction on generating written communications that more effectively positions the message and the writer. Participants learn to write succinctly to their readers, declutter their writing, and convey their points clearly, concisely, and positively.

After this class, you will be able to:

  • Identify five elements for creating concise, relationship-driven writing to incorporate into existing writing approaches
  • Motivate a reader by developing effective, audience-driven wording, style, and tone
  • Make writing more effective by reducing unnecessary words, phrases, and thought processes that bore or bog down the audience
  • Reduce writing and rewriting time by organizing thoughts effectively before writing
  • Demonstrate improved personal writing habits through individual feedback received on external and internal communications

Class is limited to 15 participants.

Course Content

What will be covered:

Relationship Driven Writing

  • What are effective written communications?
  • The importance of conciseness and relationship-building writing

Concepts of Writing
  • Do/Don’t/Replace hints
  • The writing process
  • Pointers

Writing External Communications
  • Use of business letters/emails that go outside the department/organization
  • Structure and content
  • Sample reviews
  • Writing exercise in groups and reviews
  • Audience-driven style and tone
  • Individual exercise and personal feedback

Writing an Internal Informative E-mail
  • Use of emails
  • Attention getting in competitive environment
  • Email housekeeping and formatting
  • Email etiquette
  • Use of informative emails
  • Structure and content of informative emails
  • Sample reviews
  • Individual exercise and personal feedback

Writing an Internal Persuasive/Motivational Email
  • Sample reviews
  • Individual exercise and personal feedback