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Estimating and Proposing Landscape Enhancements


Offering landscape upgrades such as plant, stone and drainage system installation to your customers can be a lucrative endeavor for your landscape business. Designing and installing these enhancements can be challenging and there is nothing more disheartening than doing so at a financial loss. Intended for landscape designers and installation professionals, this class will provide you with the information you need to successfully propose landscape enhancements. Learn the meaning of margin and mark-up and the industry’s best techniques and formulas for estimating landscape upgrades for a profit!

After completing this program, participants will be able to:

  • Define the difference between gross margin and markup.
  • Calculate material and labor cost for a typical landscape installation project.
  • Accurately estimate and propose landscape enhancements for a desired profit margin.

Dates: Apr 13, 2019 - Apr 13, 2019 Time: 1:00 PM
Tuition: $95.00 Instructor: Jonathan Christopher Williams Register

Lesson 1: Summary of Landscape Material Cost
  • Activity – Constructing a landscape proposal using provided landscape plan and material price sheet.
  • Determining material quantities using square footage (gravel, stone, groundcovers, soil, amendments, mulches and turf).
  • Performing a take-off from a landscape plan.
  • Overview of plant, hardscape, mulch and amendment material cost.

Lesson 2: Calculating and Forecasting Labor Cost
  • Accurately predicting landscape installation labor times using industry standards.
  • Allocating time for preparation and project completion: (travel, clean-up, material pick-up, mobilization).

Lesson 3: Developing Landscape Proposals for Profit
  • Capturing labor burden (payroll taxes and benefits).
  • Reviewing direct and indirect cost
  • Markup vs. Margin: Determining your break-even overhead margin.
  • Pricing landscape enhancements and adding margin for profit.
  • Activity: Constructing a second landscape proposal from provided landscape plan using the information from class – compare the difference(s) from earlier proposal.

Class Schedule

Date Times Meeting Type Location
04/13/2019 1:00 PM - 4:00 PM Classroom Executive Park

Additional Information

Final Enrollment: Apr 13, 2019
Clock Hours: 3.0