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Social Media for Business: Engaging and Selling


Approximately 81% of all Americans have a social media profile, spending an average of nearly two hours each day scrolling feeds and connecting with friends. Today's digital world requires successful integration of this everyday staple into your overall business strategy.

Entrepreneurs and marketing professionals can take advantage of this immense opportunity to reach and engage social media users in order to sell goods and services. We'll create content—a critical component of social media marketing—utilizing hands-on activities based on best practices for each platform. Subsequent coursework will cover targeting strategies and paid advertising formats to help engage with customers. Methodologies for effectively measuring campaign success via goal setting, reporting and measurement will round out your social media management skills acquisition.

Regardless of your skill level, join our interactive workshop to harness the power of social media in order to grow your business audience and your revenue.

If you are interested in learning more about Social Media Analytics, please CLICK HERE.

Prerequisites: Participants should possess basic computer, internet, and social media skills. Please bring a notebook computer, tablet, or smartphone to follow along with the in-class exercises. If you are a business owner or manager of a business that has a social media presence, please have access to your current profiles on any social media platforms, as well.

After completing this course, participants will be able to:

  • Increase your business results by harnessing the power of social media
  • Determine the top social platforms for your business and the best type of content for each
  • Create content with powerful, relatable visuals that effectively communicates with your customers
  • Explain how to leverage customer-generated content and influencer communities
  • Identify the best audiences for your business and employ methodologies to reach them through paid social media
  • Establish achievable, business oriented social media goals
  • Measure the results of social media strategies and paid campaigns by comparing your goals to results in the available social reporting tools

Dates: Feb 7, 2019 - Feb 8, 2019 Time: 9:00 AM
Tuition: $695.00 Instructor: Jessica Ludolph Register

Lesson 1: Social Platforms for Businesses
  • Overview of the top social platforms for businesses
  • Determine which platforms are right for your business based on volume of users, specific audiences and platform specific activity.

Lesson 2: Content Development for Businesses
  • What content will drive people to take action or engage with your business?
  • Managing content calendars and allowing for spontaneous messages

Lesson 3: Sourcing Influencer & Customer Generated Content
  • What is an Influencer and how do businesses tap into their power?
  • Legal guidelines when using Influencer or Customer Generated Content

Lesson 4: Group Exercise
  • Content creation for different platforms

Lesson 5: Responding to Reviews, Comments, Posts
  • Laying the community ground rules on your Business Pages
  • Negative Reviews vs Positive Reviews and how to approach each

Lesson 6: Paid Advertising on Social Media
  • Value of paid advertising on social
  • Success Stories and Examples

Lesson 7: Audience Targeting and Ad Types
  • Business considerations when setting up social media campaigns
  • Ad types/formats and targeting by platform

Lesson 8: Group Exercise
  • Choose appropriate ad types and targeting to create a social media campaign strategy

Lesson 9: Campaign Set Up
  • Learn how to begin setting up campaigns for Facebook, Instagram, Twitter, YouTube, and Pinterest and what areas you should pay special attention

Lesson 10: Measuring Success with Campaign Reports
  • Examples of advertising reporting for all platforms
  • How to pull reports and identify key takeaways

Class Schedule

Date Times Meeting Type Location
02/07/2019 9:00 AM - 4:30 PM Classroom Executive Park
02/08/2019 9:00 AM - 4:30 PM Classroom Executive Park

Additional Information

Final Enrollment: Feb 7, 2019
Clock Hours: 13.0