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Course Catalog

Digital Marketing Courses

Our Digital Marketing courses prepare students to use social media, e-commerce, web video, search engine optimization, and web analytics to communicate and market online.

E-Commerce Fundamentals

It’s one of the great dreams of running a website: waking up in the morning and finding that people have paid money for your goods or services. How can you make this dream come true? Well, we can’t guarantee that people will actually want to buy your replica Dusenberg hubcaps, but this course will describe the software and back-end support needed to enable people to buy from you via your website. We’ll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and all the “glue” that holds it all together.
Section: ECOMMERCE (04NOV18) -- Learn More...
Start Date: Nov 4, 2018 End Date: Nov 11, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Brent Laminack Register

Email Marketing Strategy

In almost any organization, whether for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is through email. In this course you will set up an account with an email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM Act, and the limitations of web-based email. In all of our discussions, we will emphasize best practices and white-hat techniques that won't get you labeled as a spammer.
Section: EMAILMKTG (21OCT18) -- Learn More...
Start Date: Oct 21, 2018 End Date: Oct 21, 2018 Tuition: $375.00
Campus: Executive Park Instructor: Brent Laminack Register

Social Media Analytics


Social media can be essential to growing your business, but properly understanding and analyzing the relevant data is absolutely critical.

While working at Facebook, instructor Jessica Ludolph partnered with clients ranging from small businesses all the way up to larger companies including The Home Depot, Chick-fil-A, Burger King and more. Her input not only helped shape Facebook’s own advertising platform, but her focus on strategy and execution delivered amazing results for her clients. Join us to discover how these analytics can help guide your organization’s marketing strategy.

Simply having a presence on social media is hardly enough; a successful approach must include continuous testing, monitoring and optimization to achieve goals. Who’s interacting with your content? What should your goals be? How do you establish Key Performance Indicators (KPIs) and, more importantly, measure and track your results against those metrics by utilizing reporting tools?

The need to evaluate the results of your published content and paid advertising campaigns to help improve future marketing efforts cannot be overstated. We’ll cover the fundamentals and insider techniques of social media analytics for both beginners as well as seasoned digital marketers looking to understand how to better analyze data, take action, and get results.

Prerequisites: Participants in this course must:
  • possess basic computer, internet, and social media skills;
  • bring a notebook computer, tablet, or smartphone to follow along with in-class exercises;
  • have a Facebook Business Page created prior to the first class session; and
  • be prepared to invest a minimum of $20 in a paid social media campaign.

Who Should Attend: Aspiring and existing marketing specialists, business owners, and entrepreneurs looking to understand the social data available across various platforms and how that data can be used to measure business results.

After completing this course, participants will be able to:
  • Explain how social analytics are derived from both organic data and paid campaign data
  • Analyze Audience Insights to further identify who is interacting with your social content and how—and how to apply that information in a paid marketing strategy
  • Create attainable goals for social campaigns and establish realistic KPIs to determine effectiveness
  • Set up and track paid social campaigns on Facebook, Instagram, YouTube and LinkedIn
  • Pull analytics reports and determine the metrics to focus on based on goals/KPIs
  • Optimize future social media marketing efforts and make informed, data backed decisions

Section: SOCIALANALYTICS (10NOV18) -- Learn More...
Start Date: Nov 10, 2018 End Date: Nov 17, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Jessica Ludolph Register

Social Media for Business: Engaging and Selling

Approximately 81% of all Americans have a social media profile, spending an average of nearly two hours each day scrolling feeds and connecting with friends. Today's digital world requires successful integration of this everyday staple into your overall business strategy.

Entrepreneurs and marketing professionals can take advantage of this immense opportunity to reach and engage social media users in order to sell goods and services. We'll create content—a critical component of social media marketing—utilizing hands-on activities based on best practices for each platform. Subsequent coursework will cover targeting strategies and paid advertising formats to help engage with customers. Methodologies for effectively measuring campaign success via goal setting, reporting and measurement will round out your social media management skills acquisition.

Regardless of your skill level, join our interactive workshop to harness the power of social media in order to grow your business audience and your revenue.

If you are interested in learning more about Social Media Analytics, please CLICK HERE.

Prerequisites: Participants should possess basic computer, internet, and social media skills. Please bring a notebook computer, tablet, or smartphone to follow along with the in-class exercises. If you are a business owner or manager of a business that has a social media presence, please have access to your current profiles on any social media platforms, as well.

After completing this course, participants will be able to:
  • Increase your business results by harnessing the power of social media
  • Determine the top social platforms for your business and the best type of content for each
  • Create content with powerful, relatable visuals that effectively communicates with your customers
  • Explain how to leverage customer-generated content and influencer communities
  • Identify the best audiences for your business and employ methodologies to reach them through paid social media
  • Establish achievable, business oriented social media goals
  • Measure the results of social media strategies and paid campaigns by comparing your goals to results in the available social reporting tools
Section: SOCIALMEDIABUS (04OCT18) -- Learn More...
Start Date: Oct 4, 2018 End Date: Oct 25, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Jessica Ludolph Register
Section: SOCIALMEDIABUS (07FEB19) -- Learn More...
Start Date: Feb 7, 2019 End Date: Feb 8, 2019 Tuition: $695.00
Campus: Executive Park Instructor: Jessica Ludolph Register

Web Analytics and Search Engine Optimization

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.

At the conclusion of this course, the student will be able to:
  • Choose an appropriate web analytic technology
  • Create a Google Analytics Account
  • Install Google Tracking Code
  • Verify Google Analytics is functioning
  • Interpret the Key Performance Indicators for their Analytics
  • Discover appropriate keywords for their site
  • Construct a Google Adwords Campaign


CLICK HERE FOR REQUIRED BOOK 1

CLICK HERE FOR REQUIRED BOOK 2

Section: WEBANALYTICS (02DEC18) -- Learn More...
Start Date: Dec 2, 2018 End Date: Dec 9, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Brent Laminack Register

Web Video Production Fundamentals

Video is hot on the web. Youtube is one of the top 3 websites in the world, and some estimate that 40% of internet traffic is currently video. In this one-day class we'll discuss some of the most common uses for video on the Internet and the best formats for each. The key project in this class will be setting up a mini-studio, shooting a video and uploading it to YouTube for all the world to see.

CLICK HERE FOR REQUIRED BOOK
Section: WEBVIDEO (14OCT18) -- Learn More...
Start Date: Oct 14, 2018 End Date: Oct 14, 2018 Tuition: $375.00
Campus: Executive Park Instructor: Brent Laminack Register