« Back

Course Catalog

Web Analytics and Search Engine Optimization

View upcoming offerings of Web Analytics and Search Engine Optimization.

Web Analytics and Search Engine Optimization

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.

At the conclusion of this course, the student will be able to:
  • Choose an appropriate web analytic technology
  • Create a Google Analytics Account
  • Install Google Tracking Code
  • Verify Google Analytics is functioning
  • Interpret the Key Performance Indicators for their Analytics
  • Discover appropriate keywords for their site
  • Construct a Google Adwords Campaign


CLICK HERE FOR REQUIRED BOOK 1

CLICK HERE FOR REQUIRED BOOK 2

Section: WEBANALYTICS (08JUN19) -- Learn More...
Start Date: Jun 8, 2019 End Date: Jun 15, 2019 Tuition: $695.00
Campus: Executive Park Instructor: Brent Laminack Register

Web Video Production Fundamentals

Video is hot on the web. Youtube is one of the top 3 websites in the world, and some estimate that 40% of internet traffic is currently video. In this one-day class we'll discuss some of the most common uses for video on the Internet and the best formats for each. The key project in this class will be setting up a mini-studio, shooting a video and uploading it to YouTube for all the world to see.

CLICK HERE FOR REQUIRED BOOK
Section: WEBVIDEO (19MAY19) -- Learn More...
Start Date: May 19, 2019 End Date: May 19, 2019 Tuition: $375.00
Campus: Executive Park Instructor: Brent Laminack Register