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Course Catalog

Digital Marketing Certificate

Digital Marketing Certificate required courses.

Digital Marketing Certificate Capstone

You have learned about what is necessary to attract audiences to your Web products (using social media, search engine optimization, online marketing campaigns and online analysis tools). But can you manage a digital marketing campaign on your own? This course helps participants learn the process of creating a professional digital marketing plan including researching and developing your strategy and actualizing the plan for project management and communications development purposes. Participants will create a professional plan that can lead to a case study to serve as part of a professional portfolio. This course serves as the capstone requirement for the Digital Marketing Certificate program and is only available to certificate enrollees. Arrive at the first class session with an idea for the Web site project for which you will develop a digital marketing plan.



Section: CAP-DIGITALMKTG (14MAY19) -- Learn More...
Start Date: May 14, 2019 End Date: May 30, 2019 Tuition: $475.00
Campus: GoToMeeting Instructor: Mary E Zimnik Register
Section: CAP-DIGITALMKTG (05AUG19) -- Learn More...
Start Date: Aug 5, 2019 End Date: Aug 21, 2019 Tuition: $475.00
Campus: GoToMeeting Instructor: Mary E Zimnik Register

E-Commerce Fundamentals

It’s one of the great dreams of running a website: waking up in the morning and finding that people have paid money for your goods or services. How can you make this dream come true? Well, we can’t guarantee that people will actually want to buy your replica Dusenberg hubcaps, but this course will describe the software and back-end support needed to enable people to buy from you via your website. We’ll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and all the “glue” that holds it all together.
Section: ECOMMERCE (28APR19) -- Learn More...
Start Date: Apr 28, 2019 End Date: May 5, 2019 Tuition: $695.00
Campus: Executive Park Instructor: Brent Laminack Register

Email Marketing Strategy

In almost any organization, whether for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is through email. In this course you will set up an account with an email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM Act, and the limitations of web-based email. In all of our discussions, we will emphasize best practices and white-hat techniques that won't get you labeled as a spammer.
Section: EMAILMKTG (14APR19) -- Learn More...
Start Date: Apr 14, 2019 End Date: Apr 14, 2019 Tuition: $375.00
Campus: Executive Park Instructor: Brent Laminack Register

HTML and CSS Level 1: Introduction

Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) are inseparable languages that together describe the structure and display of pages on the World Wide Web. Our foundation course introduces you to the syntax and explores techniques using both languages to create and format headings, body text, hyperlinks, images, tables, forms and more. Build your skills using hands-on techniques to develop the core components of an impactful and useful web presence.


After this class, you will be able to:
  • Create a basic, standards compliant HTML web page
  • Demonstrate methods for linking HTML pages together
  • Structure information using header, paragraph, list and other basic HTML elements
  • Generate images for displaying on a web page
  • Construct basic tables and forms
  • Produce a page's fonts and colors using CSS
Section: HTML/CSS-LVL1 (04MAY19) -- Learn More...
Start Date: May 4, 2019 End Date: May 18, 2019 Tuition: $995.00
Campus: Executive Park Instructor: Brent Laminack Register
Section: HTML/CSS-LVL1 (20JUL19) -- Learn More...
Start Date: Jul 20, 2019 End Date: Aug 3, 2019 Tuition: $995.00
Campus: Executive Park Instructor: Brent Laminack Register

Social Media for Business: Engaging and Selling

Approximately 81% of all Americans have a social media profile, spending an average of nearly two hours each day scrolling feeds and connecting with friends. Today's digital world requires successful integration of this everyday staple into your overall business strategy.

Entrepreneurs and marketing professionals can take advantage of this immense opportunity to reach and engage social media users in order to sell goods and services. We'll create content—a critical component of social media marketing—utilizing hands-on activities based on best practices for each platform. Subsequent coursework will cover targeting strategies and paid advertising formats to help engage with customers. Methodologies for effectively measuring campaign success via goal setting, reporting and measurement will round out your social media management skills acquisition.

Regardless of your skill level, join our interactive workshop to harness the power of social media in order to grow your business audience and your revenue.

If you are interested in learning more about Social Media Analytics, please CLICK HERE.

Prerequisites: Participants should possess basic computer, internet, and social media skills. Please bring a notebook computer, tablet, or smartphone to follow along with the in-class exercises. If you are a business owner or manager of a business that has a social media presence, please have access to your current profiles on any social media platforms, as well.

After completing this course, participants will be able to:
  • Increase your business results by harnessing the power of social media
  • Determine the top social platforms for your business and the best type of content for each
  • Create content with powerful, relatable visuals that effectively communicates with your customers
  • Explain how to leverage customer-generated content and influencer communities
  • Identify the best audiences for your business and employ methodologies to reach them through paid social media
  • Establish achievable, business oriented social media goals
  • Measure the results of social media strategies and paid campaigns by comparing your goals to results in the available social reporting tools
Section: SOCIALMEDIABUS (18JUL19) -- Learn More...
Start Date: Jul 18, 2019 End Date: Jul 19, 2019 Tuition: $695.00
Campus: Executive Park Instructor: Jessica Ludolph Register

Web Analytics and Search Engine Optimization

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.

At the conclusion of this course, the student will be able to:
  • Choose an appropriate web analytic technology
  • Create a Google Analytics Account
  • Install Google Tracking Code
  • Verify Google Analytics is functioning
  • Interpret the Key Performance Indicators for their Analytics
  • Discover appropriate keywords for their site
  • Construct a Google Adwords Campaign



Section: WEBANALYTICS (08JUN19) -- Learn More...
Start Date: Jun 8, 2019 End Date: Jun 15, 2019 Tuition: $695.00
Campus: Executive Park Instructor: Brent Laminack Register

Web Video Production Fundamentals

Video is hot on the web. Youtube is one of the top 3 websites in the world, and some estimate that 40% of internet traffic is currently video. In this one-day class we'll discuss some of the most common uses for video on the Internet and the best formats for each. The key project in this class will be setting up a mini-studio, shooting a video and uploading it to YouTube for all the world to see.

Section: WEBVIDEO (19MAY19) -- Learn More...
Start Date: May 19, 2019 End Date: May 19, 2019 Tuition: $375.00
Campus: Executive Park Instructor: Brent Laminack Register