Main content

Digital Marketing Courses

Our Digital Marketing courses prepare students to use social media, e-commerce, web video, search engine optimization, and web analytics to communicate and market online.

E-Commerce Fundamentals

Explore the software and back-end support needed to enable people to buy goods and services from your website. We'll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and the glue that holds it all together. Tuition: $695.

Inquire

It’s one of the great dreams of running a website: waking up in the morning and finding that people have paid money for your goods or services. How can you make this dream come true? Well, we can’t guarantee that people will actually want to buy your replica Dusenberg hubcaps, but this course will describe the software and back-end support needed to enable people to buy from you via your website. We’ll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and all the “glue” that holds it all together.

Email Marketing Strategy

Email is an effective and inexpensive means of keeping in contact with your clients Learn about the CAN-SPAM Act and best practices to help avoid spam labels. Start building a mailing list, create your first email blast, and track the results. Tuition: $375.

Inquire

In almost any organization, whether for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is through email. In this course you will set up an account with an email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM Act, and the limitations of web-based email. In all of our discussions, we will emphasize best practices and white-hat techniques that won't get you labeled as a spammer.

HTML and CSS Level 1: Introduction

Explore techniques using both languages to create and format headings, body text, hyperlinks, images, tables, forms, and more. Build your skills using hands-on techniques to develop the core components of an impactful and useful web presence. Tuition: $995.

Inquire

Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) are inseparable languages that together describe the structure and display of pages on the World Wide Web. Our foundation course introduces you to the syntax and explores techniques using both languages to create and format headings, body text, hyperlinks, images, tables, forms and more. Build your skills using hands-on techniques to develop the core components of an impactful and useful web presence.

CLICK HERE FOR REQUIRED BOOK

After this class, you will be able to:
  • Create a basic, standards compliant HTML web page
  • Demonstrate methods for linking HTML pages together
  • Structure information using header, paragraph, list and other basic HTML elements
  • Generate images for displaying on a web page
  • Construct basic tables and forms
  • Produce a page's fonts and colors using CSS

Social Media for Business: Engaging and Selling

Take advantage of social media to reach and engage users in order to sell goods and services. Create content utilizing best practices, and learn methodologies for measuring campaign success as you work to grow your audience and your revenue. Tuition: $695.

Inquire

More than 3.8 billion people globally are actively using social media, and that number is steadily increasing by more than 325 million each year. Approximately 80% of all Americans have a social media profile, spending an average of nearly two hours each day scrolling feeds and connecting with friends. The swift advancement and reliance on digital communications and commerce has driven companies to embrace and integrate social media into an overall business strategy for public relations, marketing, and sales. With digital-friendly Gen X, millennials and Gen Z now the combined majority of consumers in the marketplace(pushing aside baby boomers), entrepreneurs and marketing professionals are successfully taking advantage of this expansive opportunity to reach and engage target audiences through social media platforms in order to sell goods and services where younger audiences love to connect and shop.

In this course, we’ll focus on a business-focused social media strategy to compliment your existing brand and traditional marketing activities. We’ll focus on target markets and the influencers that affect them; analyze the top platforms; create and manage content and its distribution; and build a campaign including paid advertising. Your in-class demo and homework exercise will allow you to process the material and bring it back to class for discussion and feedback. Methodologies for effectively measuring campaign success through goal setting, reporting, and measurement will round out this social media management experience.

Regardless of your skill level, join this workshop to harness the power of social media in order to grow your business outreach and digital strategy.

Web Analytics and Search Engine Optimization

Examine how to measure your website's user interactions using Google Analytics and outline a process of using pay per click (PPC) advertising to gain audience insights—then use this information to further search engine marketing (SEM) efforts. Tuition: $695.

Inquire

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.

At the conclusion of this course, the student will be able to:
  • Choose an appropriate web analytic technology
  • Create a Google Analytics Account
  • Install Google Tracking Code
  • Verify Google Analytics is functioning
  • Interpret the Key Performance Indicators for their Analytics
  • Discover appropriate keywords for their site
  • Construct a Google Adwords Campaign


CLICK HERE FOR REQUIRED BOOK 1

CLICK HERE FOR REQUIRED BOOK 2

Web Video Production Fundamentals

YouTube is one of the world's top three websites—we'll discuss some of the most common uses for video on the internet and best formats. The key project will be setting up a mini studio, shooting a video, and uploading to YouTube for a global audience. Tuition: $375.

Inquire

Video is hot on the web. Youtube is one of the top 3 websites in the world, and some estimate that 40% of internet traffic is currently video. In this one-day class we'll discuss some of the most common uses for video on the Internet and the best formats for each. The key project in this class will be setting up a mini-studio, shooting a video and uploading it to YouTube for all the world to see.

CLICK HERE FOR REQUIRED BOOK