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Event Planning

Event Planning courses.

Event Planning: Connect with Technology

Lights, camera, action! Explore how to effectively read and understand A/V proposals, and discuss what technology features are optional versus necessary especially when tailoring technology for your event-specific needs and objectives.


Lights, camera, action! Technology can bring your events to life with fun and practical online features and apps, dynamic lighting, razor-sharp video and crystal-clear audio – but first, you must become familiar with both the technology used to inform guests for your events, as well as elements of the of audio-visual (A/V) equipment. Explore how to effectively read and understand A/V proposals, and discuss what technology features are optional versus necessary – especially when tailoring technology for your event-specific needs and objectives.

Students must complete Event Planning: Introduction before taking this course.

After completing this course, participants will be able to:
  • Define basic audio-visual equipment and their common options, and production terminology
  • Choose the correct sound, video, lighting and stage elements based on the event needs and messaging goals, in order to service specific purposes in an event setting
  • Communicate effectively with speakers and presenters in order to determine their audio visual needs, and provide the appropriate equipment
  • Describe the registration technology options including registration websites and onsite registration equipment
  • Describe the applications and uses of a mobile event app

Event Planning: Design the Experience

Develop a unique and imaginative approach to your events utilizing various design, décor, and collateral elements to establish ambiance, underscore the message and delight your guests. Close the deal with a successful proposal for potential clients.


Creative themes and ‘experience strategies’ can help ignite social and corporate events by setting the mood, stimulating the minds, and tempting the senses of your attendees. Join us to learn how to develop a unique and imaginative approach to your events utilizing various design, décor, and collateral elements. We will also cover live entertainment components -- including performers and musicians -- to effectively establish the ambiance, underscore the message and delight your guests. Complete the total package with a successful proposal for your potential clients!

Students must complete Event Planning: Introduction before taking this course.

After completing this course, participants will be able to:
  • Choose key questions for the client consultation in order to plan and execute a successful event design
  • Identify experience design trends and inspiration sources to implement in the event strategy
  • Develop an experience design that enhances the event and supports the event messaging
  • Identify and describe the resources available for obtaining décor
  • Assemble creative elements for room/venue/space décor
  • Select creative entertainment elements to support the event theme
  • Share a compelling story of the event vision with potential clients

Event Planning: Develop an Edge on Execution

Study how to execute an event with confidence while utilizing best practices and business ethics. Evaluate event results to get valuable feedback while demonstrating return on investment (ROI) to ensure an estimable reputation with clients and peers.


Want a professional edge as an event planner? Go beyond basic logistics planning and identify the critical elements and insights like an experienced veteran. Learn how to conduct an effective venue site visit and develop an accurate risk management plan while proactively recognizing safety regulations; then integrate this knowledge to better manage your staff and vendors for a successful program. Study how to execute an event with confidence while utilizing best practices and proper business ethics to keep your internal and external clients happy – then evaluate your event results to get valuable feedback while demonstrating Return on Investment (ROI) to ensure an estimable reputation with clients and peers.

Students must complete Event Planning: Introduction before taking this course.

After completing this course, participants will be able to:
  • Conduct a successful site visit to determine a venue’s viability and needs
  • Identify and proactively mitigate common safety concerns, and create a risk management document
  • Explain how to build an event environment conducive to attendees’ comfort which simultaneously accommodates potential ADA needs
  • Identify and proactively mitigate potential environmental impact concerns, including food waste
  • Determine the appropriate types of staff for an event and describe how to manage them effectively
  • Identify the best practices involved in taking charge on site and ensuring a successful relationship with staff, clients and vendors

Event Planning: Focus on Food and Beverage

Memorable meals often serve as the cornerstone of social and corporate events. Learn how to create optimal, crowd-pleasing menus to delight your guests, while managing various dietary (and budgetary) concerns and issues to maximize value and quality.


Memorable meals often serve as the cornerstone of social and corporate events -- learn how to create optimal, crowd-pleasing menus to delight your guests while managing various dietary concerns and issues. We will also explore food and beverage budget management so you can maximize value while providing attendees with satisfying and delicious experiences.

Students must complete Event Planning: Introduction before taking this course.

After completing this course, participants will be able to:
  • Choose menus that are appropriate for the specific type of event
  • Describe the food and beverage choices appropriate to guests based on their profile
  • Work with caterers and banquet departments and understand their functionalities and capabilities
  • Optimize a food and beverage budget
  • Plan for special dietary needs and proactively manage offerings to ensure an equally satisfying meal experience
  • Explain how to avoid food waste as much as possible and make use of excess food
  • Describe current food trends to design creative and modern menus

Event Planning: Introduction

From conception to execution, learn how to plan and manage event logistics, catering, audio-visual elements, and more. Take control of details and create memorable experiences for your attendees as your stakeholders applaud your impeccable leadership.


Successful events require a tremendous amount of knowledge, resources, and behind-the-scenes production. Our engaging exercises will provide expert event planning tips and techniques from conception to execution – learn how to plan and manage logistics, catering, audio-visual elements and more. Discover how to proactively take control of event details in order to create memorable and worthwhile experiences for your attendees as your stakeholders applaud your impeccable leadership.

After completing this course, participants will be able to:
  • Develop effective event objectives and build a project timeline, budget and program to meet those goals
  • Define and explain important terminology for catering, audio-visual and event logistics in order to effectively manage those areas and work with the relevant suppliers
  • Create appropriate food and beverage menus while both maximizing the impact of your budget and understanding the basics of today’s common, but complex, food and beverage issues
  • Select appropriate venues and suppliers, and negotiate the basics of effective contracts
  • Organize logistics with simple tools such as Microsoft Excel, and be pro-active in pre-planning to effectively manage details and mitigate on-site problems
  • Describe the application of basic audio-visual equipment (such as sound and video equipment) in order to serve specific purposes in an event setting.
  • Communicate effectively with guests and attendees to both provide and collect important event information.

Event Planning: Capstone

Showcase your skills and build your professional portfolio as you design an event from start to finish, utilizing best practices for budgeting and logistics. The course will also cover event planning career opportunities and tips. Tuition: $375.

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Showcase your skills and build your professional portfolio as you design an event from start to finish! We will give you a specific, real-world scenario – including the inevitable curveballs along the way -- testing your ability to effectively adapt to change as you demonstrate your capacity to produce events utilizing best practices for budgeting and logistics. The course’s three online sessions will also cover event planning career opportunities, as well as tips on identifying your career path. Online instructor office hours will be available for questions regarding the assignment and client scenarios for this capstone project.


After completing this course, participants will be able to:
  • Confidently plan the design of an event from start to finish.
  • Create and propose solutions to sudden hurdles in the course of planning an event
  • Define and explain the possible career paths in event planning
  • Identify event career opportunities