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Event Planning: Introduction

an intro to event planning

An introduction to event planning

Successful events require a tremendous amount of knowledge, resources, and behind-the-scenes production. Our engaging exercises will provide expert event planning tips and techniques from conception to execution—learn how to plan and manage logistics, catering, audio-visual elements and more. Discover how to proactively take control of event details in order to create memorable and worthwhile experiences for your attendees as your stakeholders applaud your impeccable leadership.

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Course Outline


  • Lesson 1: So You have Been Asked to Plan an Event
  • Lesson 2: Selecting the Perfect Venue
  • Lesson 3: Basic Event Production
  • Lesson 4: Food & Beverage: The Cornerstone of a Memorable Event
  • Lesson 5: Digging into the Logistics
  • Lesson 6: Communications with Attendees
  • Lesson 7: Executing Your Event
  • Lesson 8: Evaluating Your Event
  • Lesson 9: Careers in Event Planning

Learner Outcomes

After this class, participants will be able to:

  • Develop effective event objectives and build a project timeline, budget and program to meet those goals
  • Define and explain important terminology for catering, audio-visual and event logistics in order to effectively manage those areas and work with the relevant suppliers
  • Create appropriate food and beverage menus while both maximizing the impact of your budget and understanding the basics of today's common, but complex, food and beverage issues
  • Select appropriate venues and suppliers, and negotiate the basics of effective contracts
  • Organize logistics with simple tools such as Microsoft Excel, and be pro-active in pre-planning to effectively manage details and mitigate on-site problems
  • Describe the application of basic audio-visual equipment (such as sound and video equipment) in order to serve specific purposes in an event setting.
  • Communicate effectively with guests and attendees to both provide and collect important event information

Course Schedule

January Section

TypeDateTimeLocation
Online (Instructor-led)Jan 18, 2022 to Jan 27, 20226:00PM - 9:00PMZoom

April Section

TypeDateTimeLocation
Online (Instructor-led)Apr 01, 2022 to Apr 09, 20229:00AM - 12:00PM

Zoom

June Section

TypeDateTimeLocation
        ClassroomJun 22, 2022 to Jun 23, 20229:00AM - 4:00PMCentury Center

Event Planning: Introduction Course Information

Contact Hours
12 hours

Course Fee(s)
Tuition non-credit - $695.00