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Event Planning: Design the Experience

decorated event

Add a unique and imaginative approach to your events

Creative themes and 'experience strategies' can help ignite social and corporate events by setting the mood, stimulating the minds, and tempting the senses of your attendees. Join us to learn how to develop a unique and imaginative approach to your events utilizing various design, décor, and collateral elements. We will also cover live entertainment components—including performers and musicians—to effectively establish the ambiance, underscore the message and delight your guests. Complete the total package with a successful proposal for your potential clients!

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Course Outline


  • Lesson 1: Understanding the Client Needs & Wants

    • Navigating RFPs and Client Requests
    • Determining Client Priorities
  • Lesson 2: Tools to Uncover Inspiration

    • Live Events
    • Digital Media
    • Social Media
  • Lesson 3: Developing the Vision

    • The Five Senses
    • Weaving Design into The Overall Experience
    • Live Entertainment & Other Experience Components
    • Crafting The Experience
  • Lesson 4: Design and Planning Elements & Resources

    • Building Local Vendor Relationships
    • Online Tools
  • Lesson 5: Communicating the Concepts

    • Putting It All Together
    • Templates and Tricks
    • Building Your Personal Brand

Learner Outcomes

After completing this course, participants will be able to:

  • Choose key questions for the client consultation in order to plan and execute a successful event design
  • Identify experience design trends and inspiration sources to implement in the event strategy
  • Develop an experience design that enhances the event and supports the event messaging
  • Identify and describe the resources available for obtaining décor
  • Assemble creative elements for room/venue/space décor
  • Select creative entertainment elements to support the event theme
  • Share a compelling story of the event vision with potential clients

Course Schedule

March Section

TypeDateTimeLocation
Online (Instructor-led)Mar 01, 2022 to Mar 03, 20226:00PM - 8:30PMZoom

Event Planning: Design the Experience Course Information

Contact Hours
5 hours

Course Fee(s)
Tuition non-credit - $245.00