Power BI For Marketing

Use Power BI to analyze and visualize marketing data

The Power BI for Marketing Course is an applied, hands-on training course focusing on how to use Power BI in analyzing and visualizing marketing data. The course will be delivered through lectures with demonstrations, followed by hands-on practice in PowerBI workbooks using marketing datasets.

Students will learn the importance of data analysis in marketing and how to apply Power BI capabilities to prepare, visualize, and publish data analysis in a compelling way. This hands-on training integrates the best practices of data visualization using Power BI and analyzing marketing data.

On-line access to datasets, sample PowerBI reports and dashboards, and training material will be provided throughout the course.

Course Outline

Module 1: Application in Marketing Analytics
- Introduction to Analytics in Marketing
- Acquisition & Activation
- Customer Relationship Management
- Social Media Analytics
Module 2: Acquisition & Activation Analytics
- Build Reports & Dashboards
- Advertising Campaign Performance
- Sales Performance
- Customer Engagement
Module 3: Customer Relationship Management
- Build Reports & Dashboards
- Customer Insights
- Call Center Insights
- Customer Cohort & Churn Analysis
Module 4: Social Media Analytics
- Build Reports & Dashboards
- Social Network Analysis
- Word Cloud
- Sentiment Analysis
Module 5: Data Mining & Predictive Analytics in Marketing
- Market Segmentation using Clustering
- Market Basket Analysis using Association Rules
- Revenue Projection using Regression

Course Schedule
Type	Date	Time	Location
Online (Instructor-led)	Saturday, Dec 11, 2021	8:30AM - 5:30PM	Zoom