Curriculum

   
   
   

E-Commerce Fundamentals

It’s one of the great dreams of running a website: waking up in the morning and finding that people have paid money for your goods or services. How can you make this dream come true? Well, we can’t guarantee that people will actually want to buy your replica Dusenberg hubcaps, but this course will describe the software and back-end support needed to enable people to buy from you via your website. We’ll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and all the “glue” that holds it all together. Click HERE to view upcoming sections.

Email Marketing Strategy

In almost any organization, whether for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is through email. In this course you will set up an account with an email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM Act, and the limitations of web-based email. In all of our discussions, we will emphasize best practices and white-hat techniques that won't get you labeled as a spammer. Click HERE to view upcoming sections.

HTML and CSS Level 1: Introduction

Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) are inseparable languages that together describe the structure and display of pages on the World Wide Web. Our foundation course introduces you to the syntax and explores techniques using both languages to create and format headings, body text, hyperlinks, images, tables, forms and more. Build your skills using hands-on techniques to develop the core components of an impactful and useful web presence. Click HERE to view upcoming sections.

Social Media for Business: Engaging and Selling

Approximately 81% of all Americans have a social media profile, spending an average of nearly two hours each day scrolling feeds and connecting with friends. Today's digital world requires successful integration of this everyday staple into your overall business strategy. Entrepreneurs and marketing professionals can take advantage of this immense opportunity to reach and engage social media users in order to sell goods and services. We'll create content, cover targeting strategies and paid advertising formats, and methodologies for effectively measuring campaign success. Click HERE to view upcoming sections.

Web Analytics and Search Engine Optimization

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts. Click HERE to view upcoming sections.

Web Video Production Fundamentals

Video is hot on the web. Youtube is one of the top 3 websites in the world, and some estimate that 40% of internet traffic is currently video. In this one-day class we'll discuss some of the most common uses for video on the Internet and the best formats for each. The key project in this class will be setting up a mini-studio, shooting a video and uploading it to YouTube for all the world to see. Click HERE to view upcoming sections.

Capstone: Digital Marketing

This course helps participants learn the process of creating a professional digital marketing plan including researching and developing your strategy and actualizing the plan for project management and communications development purposes. Participants will create a professional plan that can lead to a case study to serve as part of a professional portfolio. This course serves as the capstone requirement for the Digital Marketing Certificate program and is only available to certificate enrollees. Click HERE to view upcoming sections.

   
   
   

Foundations of Web Design and Development

Interested in starting your own website? Or perhaps a new career? Join us to understand the big picture concepts that currently frame the digital industry. Learn how to methodically and successfully complete a web or online project, including workflow processes, best practices, coding technology, and software utilization. Our course also illustrates proper site maintenance tactics to compete and communicate effectively on the web. Click HERE to view upcoming sections.

Adobe Photoshop Level 1: Introduction

Pictures help give any report, presentation, or website a professional edge, and Photoshop is the industry standard for working with digital images. During this class you will learn to create and edit your own digital graphics and photographs. This hands-on course discusses image formats, color correction, retouching digital photos, working with layers, advanced selection techniques, and using various editing tools. You will also learn how several quick fix techniques and how to prepare for both print and web output. Click HERE to view upcoming sections.

HTML and CSS Level 1: Introduction

Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) are inseparable languages that together describe the structure and display of pages on the World Wide Web. Our foundation course introduces you to the syntax and explores techniques using both languages to create and format headings, body text, hyperlinks, images, tables, forms and more. Build your skills using hands-on techniques to develop the core components of an impactful and useful web presence. Click HERE to view upcoming sections.

HTML and CSS Level 2: Intermediate

Cascading Style Sheets (CSS) are what give your Hypertext Markup Language (HTML) web pages their polish and beautiful appearance. Our advanced course takes you beyond front end design techniques allowing you to learn to control the format and layout of elements on web pages using CSS stylesheets. You’ll also learn to control the format and layout of elements on web pages using CSS stylesheets. Toward the end of the class you'll do several multi-column page layouts with an embedded video element. Click HERE to view upcoming sections.

JavaScript Level 1: Introduction

If you want to create interactive web pages, you have to learn JavaScript, a programming language that enables you to add dynamic elements to your website. The web has changed, and users expect content to adapt to them. This course will cover basic tasks like creating mouse-overs and pop-up windows, and we will discuss using elements such as variables, events, objects, functions, and the browser’s Document Object Model to create even more interface interactions. After you have an understanding of the language and its syntax, you will be able to use the powerful JavaScript library known as jQuery. Click HERE to view upcoming sections.