Bill Nichols has been in the financial services world for nearly twenty years, including time working as a partner in a local institutional investment firm, as well as helping to develop an electronic bond trading platform used by over 200 investment firms today. Several years ago he shifted gears to focus exclusively on what he found was most rewarding, which was working with clients. Bill helps clients achieve their goals in life by providing comprehensive financial planning and skilled investment advice – facilitating in-depth discussions with clients to determine what’s important to them and developing customized solutions to meet their objectives. Bill was born in London but spent most of his youth growing up in Toccoa, Georgia. He graduated in the Honors Program at the University of Georgia with a degree in Political Science and Economics. He is a CERTIFIED FINANCIAL PLANNER™, and enjoys his lake house on Lake Hartwell, as well playing tennis, running, real estate investing and reading.