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Email Marketing Strategy


In almost any organization, whether for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is through email. In this course you will set up an account with an email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM Act, and the limitations of web-based email. In all of our discussions, we will emphasize best practices and white-hat techniques that won't get you labeled as a spammer.

Section: EMAILMKTG (21OCT18)
Dates: Oct 21, 2018 - Oct 21, 2018 Time: 9:00 AM
Tuition: $375.00 Instructor: Brent Laminack Register
  • Introduction and motivation
  • The CAN-SPAM Law and terminology
  • Service Providers
  • Building a List
  • Technical Details of HTML email
  • Writing Persuasive Content
  • Sending and Tracking the Emails
  • Advanced Topics
  • Where to Go from Here

Class Schedule

Date Times Meeting Type Location
10/21/2018 9:00 AM - 4:30 PM Classroom Executive Park

Additional Information

Final Enrollment: Oct 21, 2018
Clock Hours: 6.5