Capstone: Digital Marketing
You have learned about what is necessary to attract audiences to your Web products (using social media, search engine optimization, online marketing campaigns and online analysis tools). But can you manage a digital marketing campaign on your own? This course helps participants learn the process of creating a professional digital marketing plan including researching and developing your strategy and actualizing the plan for project management and communications development purposes. Participants will create a professional plan that can lead to a case study to serve as part of a professional portfolio. This course serves as the capstone requirement for the Digital Marketing Certificate program and is only available to certificate enrollees. Arrive at the first class session with an idea for the Web site project for which you will develop a digital marketing plan.
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