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Decoding Millennials: People, Employees, Consumers


More than 83 million millennials born between 1980 and 1996 now represent both the largest -- as well as the least understood – American generation. Research reveals that this group shares many defining characteristics; examining these commonalities can help us better understand millennials as people and as employees. Through the lens of economic impact, we’ll also identify how and why this critical analysis carries substantial weight.

After completing this program, participants will be able to:

  • Identify the distinct characteristics of millennials separate from other generations based on research and analytics.
  • Discover how to recruit, retain, and offer employee engagement to millennials based on their characteristics.
  • Explain what millennials want most in an ideal work environment to unlock an organization’s performance potential.

Section: MILLENNIALS (22MAY18)
Dates: May 22, 2018 - May 22, 2018 Time: 6:00 PM
Tuition: $195.00 Instructor: Adriane Wilson Massey Register

What will be covered:

Decoding Millennials as People
  • By the numbers – research and analytics
  • Idiosyncrasies, motivation and trust
  • Perceptions on life and well-being

Decoding Millennials as Employees
  • What makes an organization attractive?
  • What makes millennials stay or quit?
  • The manager’s role in employee engagement
  • Best practices for maximizing performance

Decoding Millennials as Consumers
  • How millennials spend
  • What brands millennials admire
  • Current and future economic impact

Why Does it Matter?
  • Reshaping communities
  • Reshaping workplaces
  • Reshaping marketplaces

Class Schedule

Date Times Meeting Type Location
05/22/2018 6:00 PM - 9:00 PM Classroom Executive Park

Additional Information

Final Enrollment: May 22, 2018
Clock Hours: 3.0