Introduction to Fundraising
Modern philanthropy and fundraising concepts have evolved dramatically over the years. Our hands-on introductory course -- designed for nonprofit staff and/or board members -- provides critical insights and a practical guide to maximizing fundraising efforts. Included in the coursework will be tips and techniques to successfully identify industry trends, perform basic research functions, tailor fundraising approaches based on a multitude of factors, and effectively track campaign results.
After completing this class, participants will:
- Be able to distinguish among current nonprofit and fundraising trends
- Describe a successful fundraising cycle
- Explain how to do basic research on donors and foundations
- Differentiate your fundraising approaches based on the amount you need to raise and the purpose of your campaign