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Introduction to Fundraising


Modern philanthropy and fundraising concepts have evolved dramatically over the years. Our hands-on introductory course -- designed for nonprofit staff and/or board members -- provides critical insights and a practical guide to maximizing fundraising efforts. Included in the coursework will be tips and techniques to successfully identify industry trends, perform basic research functions, tailor fundraising approaches based on a multitude of factors, and effectively track campaign results.

After completing this class, participants will:

  • Be able to distinguish among current nonprofit and fundraising trends
  • Describe a successful fundraising cycle
  • Explain how to do basic research on donors and foundations
  • Differentiate your fundraising approaches based on the amount you need to raise and the purpose of your campaign

Section: INTROFUND (09FEB18)
Dates: Feb 9, 2018 - Feb 9, 2018 Time: 8:30 AM
Tuition: $395.00 Instructor: Christina E Lennon Register

Lesson 1: Nonprofit Trends
  • What is fundraising?
  • What is a nonprofit portfolio?
  • What is important to donors?
  • Outcome Management

Lesson 2: Fundraising cycle
  • Review all steps in fundraising cycle
  • Learning the timing of a successful fundraising cycle
  • Differentiate your message
  • Learning the different methods for fundraising

Lesson 3: Research
  • What research is necessary before making an ask?
  • Free online tools and how to use them

Class Schedule

Date Times Meeting Type Location
02/09/2018 8:30 AM - 4:30 PM Classroom Executive Park

Additional Information

Final Enrollment: Feb 9, 2018
Clock Hours: 7.0