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Web Analytics and Search Engine Optimization

Description

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.

At the conclusion of this course, the student will be able to:

  • Choose an appropriate web analytic technology
  • Create a Google Analytics Account
  • Install Google Tracking Code
  • Verify Google Analytics is functioning
  • Interpret the Key Performance Indicators for their Analytics
  • Discover appropriate keywords for their site
  • Construct a Google Adwords Campaign


CLICK HERE FOR REQUIRED BOOK 1

CLICK HERE FOR REQUIRED BOOK 2

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Class Schedule

Date Times Meeting Type Location
10/15/2017 9:00 AM - 4:30 PM Classroom Executive Park
10/22/2017 9:00 AM - 4:30 PM Classroom Executive Park

Additional Information

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