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Web Analytics and Search Engine Optimization

Description

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.

At the conclusion of this course, the student will be able to:

  • Choose an appropriate web analytic technology
  • Create a Google Analytics Account
  • Install Google Tracking Code
  • Verify Google Analytics is functioning
  • Interpret the Key Performance Indicators for their Analytics
  • Discover appropriate keywords for their site
  • Construct a Google Adwords Campaign


CLICK HERE FOR REQUIRED BOOK 1

CLICK HERE FOR REQUIRED BOOK 2

Section: WEBANALYTICS (22APR17)
Dates: Apr 22, 2017 - Apr 29, 2017 Time: 9:00 AM
Tuition: $695.00 Instructor: Brent Laminack Register
COURSE OUTLINE:
  • A brief history of web metrics
  • Setting up Google Analytics
  • Adding the tracking code
  • The Cookies and their meanings
  • User Metrics
  • Content Metrics
  • Demographics
  • Setting and measuring Goals
  • Ecommerce tracking
  • Overview of how search engines work
  • The path to purchase
  • The Google keyword suggestion tool
  • Constructing an Adwords campaign
  • Writing Ads
  • Measurement and Tracking
  • Organic SEO Basics

Class Schedule

Date Times Meeting Type Location
04/22/2017 9:00 AM - 4:30 PM Classroom Executive Park
04/29/2017 9:00 AM - 4:30 PM Classroom Executive Park

Additional Information

Final Enrollment:
 
Clock Hours: 13.0