1. The Overall Picture- (following class preliminaries) Discuss types of careers and what is expected for different roles regarding specific technology and processes to learn
- Introduce the technology used (HTML4/5, CSS, PHP, MYSQL, Javascript, database-driven sites, etc.)
- Discuss the design studio (equipment, software, etc.)
- Present the software
- Discuss color, type, images/media and layout — how to develop this basic creative toolkit
2. Workflow That Works- Using the textbook to illustrate the core process then break the class into groups to take on a case study each:
- defining the project
- developing site structure
- designing the visual interface
- building and integrating
- launching and beyond (delivery, launch, maintenance, focus groups and SEO)
3. Business Setup and Resources
- Using the textbook, sect. 10, as a guide, discuss strategies on how to analyze the competition and what role that plays in the planning
- Discuss options to consider when choosing the right hosting package and walk through a few online companies and their offerings
- Discuss the process of selecting an effective domain name and walkthrough the process online
- You’ve addressed SEO in the previous section, but here discuss the initial setup for registering your Web site on search engines, showing online examples including discussion of Google Analytics
- Discuss what we mean by “content,” and where to find image, video and audio using online examples for different sources, as well as discussion of how to generate media yourself
- Discuss potential revenue streams such as affiliate programs, advertising
- Discuss strategies for e-commerce
4. New Media and Finishing Touches - Review the various social media sources and discuss not only how to utilize them, but how to specifically interface your site with them
|
