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Course Catalog


Essentials in Fundraising


This course takes the fear out of fundraising by providing step by step directions on how to advance the mission of your organization by increasing community support and donations. Over five days we will provide detailed instruction on how to create a winning development plan as well as the philosophy of successful fundraising and a landscape of philanthropy today. Much of the course will be discussing the different methods of fundraising such as Annual Fund, Capital Campaigns, Planned Giving, Corporate Giving and Special Events. Through a mix of theory and practical real world examples you will learn:
  • How to research potential donors and build your base of support
  • How to manage the fundraising process to be the most productive without getting overwhelmed
  • How to create messaging that appeals to the head and heart of your donor
  • How to retain and steward donors to create a lasting relationship
  • How to run a successful Annual Fund to ensure adequate operating support
  • How to involve and motivate volunteers to enhance your efforts

Throughout the class you will complete assignments that will help to build your fundraising portfolio. The certificate process will culminate with a Capstone which will be a total development plan for your organization. These exercises will give you a jumpstart on planning within your own organization. You will leave the class energized and prepared. If you are looking to enter the nonprofit job market you will have a portfolio to showcase as you look for a paid or volunteer position.