« Back

Course Catalog

Social Media Courses

Upcoming courses in Social Media Analytics and Social Media for Business: Engaging and Selling

Social Media Analytics


Social media can be essential to growing your business, but properly understanding and analyzing the relevant data is absolutely critical.

While working at Facebook, instructor Jessica Ludolph partnered with clients ranging from small businesses all the way up to larger companies including The Home Depot, Chick-fil-A, Burger King and more. Her input not only helped shape Facebook’s own advertising platform, but her focus on strategy and execution delivered amazing results for her clients. Join us to discover how these analytics can help guide your organization’s marketing strategy.

Simply having a presence on social media is hardly enough; a successful approach must include continuous testing, monitoring and optimization to achieve goals. Who’s interacting with your content? What should your goals be? How do you establish Key Performance Indicators (KPIs) and, more importantly, measure and track your results against those metrics by utilizing reporting tools?

The need to evaluate the results of your published content and paid advertising campaigns to help improve future marketing efforts cannot be overstated. We’ll cover the fundamentals and insider techniques of social media analytics for both beginners as well as seasoned digital marketers looking to understand how to better analyze data, take action, and get results.

Prerequisites: Participants in this course must:
  • possess basic computer, internet, and social media skills;
  • bring a notebook computer, tablet, or smartphone to follow along with in-class exercises;
  • have a Facebook Business Page created prior to the first class session; and
  • be prepared to invest a minimum of $20 in a paid social media campaign.

Who Should Attend: Aspiring and existing marketing specialists, business owners, and entrepreneurs looking to understand the social data available across various platforms and how that data can be used to measure business results.

After completing this course, participants will be able to:
  • Explain how social analytics are derived from both organic data and paid campaign data
  • Analyze Audience Insights to further identify who is interacting with your social content and how—and how to apply that information in a paid marketing strategy
  • Create attainable goals for social campaigns and establish realistic KPIs to determine effectiveness
  • Set up and track paid social campaigns on Facebook, Instagram, YouTube and LinkedIn
  • Pull analytics reports and determine the metrics to focus on based on goals/KPIs
  • Optimize future social media marketing efforts and make informed, data backed decisions

Section: SOCIALANALYTICS (10NOV18) -- Learn More...
Start Date: Nov 10, 2018 End Date: Nov 17, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Jessica Ludolph Register

Social Media for Business: Engaging and Selling

Approximately 81% of all Americans have a social media profile, spending an average of nearly two hours each day scrolling feeds and connecting with friends. Today's digital world requires successful integration of this everyday staple into your overall business strategy.

Entrepreneurs and marketing professionals can take advantage of this immense opportunity to reach and engage social media users in order to sell goods and services. We'll create content—a critical component of social media marketing—utilizing hands-on activities based on best practices for each platform. Subsequent coursework will cover targeting strategies and paid advertising formats to help engage with customers. Methodologies for effectively measuring campaign success via goal setting, reporting and measurement will round out your social media management skills acquisition.

Regardless of your skill level, join our interactive workshop to harness the power of social media in order to grow your business audience and your revenue.

If you are interested in learning more about Social Media Analytics, please CLICK HERE.

Prerequisites: Participants should possess basic computer, internet, and social media skills. Please bring a notebook computer, tablet, or smartphone to follow along with the in-class exercises. If you are a business owner or manager of a business that has a social media presence, please have access to your current profiles on any social media platforms, as well.

After completing this course, participants will be able to:
  • Increase your business results by harnessing the power of social media
  • Determine the top social platforms for your business and the best type of content for each
  • Create content with powerful, relatable visuals that effectively communicates with your customers
  • Explain how to leverage customer-generated content and influencer communities
  • Identify the best audiences for your business and employ methodologies to reach them through paid social media
  • Establish achievable, business oriented social media goals
  • Measure the results of social media strategies and paid campaigns by comparing your goals to results in the available social reporting tools
Section: SOCIALMEDIABUS (02AUG18) -- Learn More...
Start Date: Aug 2, 2018 End Date: Aug 3, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Jessica Ludolph Register
Section: SOCIALMEDIABUS (04OCT18) -- Learn More...
Start Date: Oct 4, 2018 End Date: Oct 25, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Jessica Ludolph Register
Section: SOCIALMEDIABUS (07FEB19) -- Learn More...
Start Date: Feb 7, 2019 End Date: Feb 8, 2019 Tuition: $695.00
Campus: Executive Park Instructor: Jessica Ludolph Register