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Course Catalog

Writing for the Web

Writing for the Web courses.

Writing for the Web

The two most common mistakes writers make when they write for the web are: writing copy that is too long and lacks consistency. Not only will you learn how to write clear, concise copy that sells products and services and targets the appropriate audience, but you'll also learn to keep messages consistent across multiple mediums. This course teaches you to write effective web content, blogs, e-blasts and online ads.

After this class, you will be able to:
  • Analyze the intended audience to create an audience profile.
  • Begin the writing process by brainstorming ideas.
  • Use best practices techniques to write clear and active sentences.
  • Identify and avoid the most common grammar mistakes.
  • Construct content using brand and strategic messaging.
  • Write headlines, web page and landing page content.
  • Compose attention-grabbing e-blast content.
  • Write social media posts and ads.

Section: WRITINGFORWEB (03DEC17) -- Learn More...
Start Date: Dec 03, 2017 End Date: Dec 03, 2017 Tuition: $375.00
Campus: Executive Park Instructor: Claire R Barth Register