« Back

Course Catalog

Web Analytics and Search Engine Optimization

View upcoming offerings of Web Analytics and Search Engine Optimization.

Web Analytics and Search Engine Optimization

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.

At the conclusion of this course, the student will be able to:
  • Choose an appropriate web analytic technology
  • Create a Google Analytics Account
  • Install Google Tracking Code
  • Verify Google Analytics is functioning
  • Interpret the Key Performance Indicators for their Analytics
  • Discover appropriate keywords for their site
  • Construct a Google Adwords Campaign


CLICK HERE FOR REQUIRED BOOK 1

CLICK HERE FOR REQUIRED BOOK 2

Section: WEBANALYTICS (15OCT17) -- Learn More...
Start Date: Oct 15, 2017 End Date: Oct 22, 2017 Tuition: $695.00
Campus: Executive Park Instructor: Brent Laminack Register
Section: WEBANALYTICS (17MAR18) -- Learn More...
Start Date: Mar 17, 2018 End Date: Mar 24, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Brent Laminack Register