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Course Catalog

Social Media Strategy

Upcoming offerings of Social Media Strategy.

Social Media Strategy

Social media can be absolutely essential for marketing exposure, brand awareness and revenue growth. These channels often present easy, inexpensive, effective and near instantaneous mechanisms to spread the word about your business. Unlike traditional marketing, social media requires a different and varied approach. Our course covers the fundamentals as well as how to leverage these outlets to accomplish your strategic goals. Key elements include audience building, content development, brand promotion, website traffic management and customer engagement. The course will focus primarily on the two most popular social networking websites: Facebook and Twitter.

Prerequisite: Experience with using browsers; knowledge of HTML or web design highly recommended; knowledge of graphic design applications (such as Adobe Illustrator or Adobe Photoshop) desired.

After this class, you will be able to:
  • Identify your target audience so you can connect with them effectively
  • Define a content strategy that aligns with marketing objectives
  • Select 10 Twitter influencers to leverage for a comprehensive and effective followers base
  • Describe a Facebook business strategy built to improve marketing metrics
  • Recognize blogs as part of the digital communications strategy
  • Utilize multimedia more effectively when connecting with target audiences
  • Formulate internal policies for social media including strategies for handling negative customer feedback