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Course Catalog

Event Planning

Event Planning courses.

Event Planning: Connect with Technology


Lights, camera, action! Technology can bring your events to life with fun and practical online features and apps, dynamic lighting, razor-sharp video and crystal-clear audio – but first, you must become familiar with both the technology used to inform guests for your events, as well as elements of the of audio-visual (A/V) equipment. Explore how to effectively read and understand A/V proposals, and discuss what technology features are optional versus necessary – especially when tailoring technology for your event-specific needs and objectives.

Students must complete Event Planning: Introduction before taking this course.

After completing this course, participants will be able to:
  • Define basic audio-visual equipment and their common options, and production terminology
  • Choose the correct sound, video, lighting and stage elements based on the event needs and messaging goals, in order to service specific purposes in an event setting
  • Communicate effectively with speakers and presenters in order to determine their audio visual needs, and provide the appropriate equipment
  • Describe the registration technology options including registration websites and onsite registration equipment
  • Describe the applications and uses of a mobile event app
Section: TECHEVENT (11AUG18) -- Learn More...
Start Date: Aug 11, 2018 End Date: Aug 11, 2018 Tuition: $195.00
Campus: Executive Park Instructor: Heather Herrig Register

Event Planning: Design the Experience


Creative themes and ‘experience strategies’ can help ignite social and corporate events by setting the mood, stimulating the minds, and tempting the senses of your attendees. Join us to learn how to develop a unique and imaginative approach to your events utilizing various design, décor, and collateral elements. We will also cover live entertainment components -- including performers and musicians -- to effectively establish the ambiance, underscore the message and delight your guests. Complete the total package with a successful proposal for your potential clients!

Students must complete Event Planning: Introduction before taking this course.

Please bring a notebook computer, tablet, or smartphone to follow along with the in-class exercise.

After completing this course, participants will be able to:
  • Choose key questions for the client consultation in order to plan and execute a successful event design
  • Identify inspiration sources to implement in the design strategy
  • Develop an experience design that enhances the event and supports the event messaging
  • Identify and describe the resources available for obtaining décor
  • Assemble creative elements for room/venue/space décor
  • Select creative entertainment elements to support the event theme
  • Share a compelling story of the event vision with potential clients
Section: DESIGNEVENT (16JUN18) -- Learn More...
Start Date: Jun 16, 2018 End Date: Jun 16, 2018 Tuition: $245.00
Campus: Executive Park Instructor: Lorri McQueary Register

Event Planning: Develop an Edge on Execution


Want a professional edge as an event planner? Go beyond basic logistics planning and identify the critical elements and insights like an experienced veteran. Learn how to conduct an effective venue site visit and develop an accurate risk management plan while proactively recognizing safety regulations; then integrate this knowledge to better manage your staff and vendors for a successful program. Study how to execute an event with confidence while utilizing best practices and proper business ethics to keep your internal and external clients happy – then evaluate your event results to get valuable feedback while demonstrating Return on Investment (ROI) to ensure an estimable reputation with clients and peers.

Students must complete Event Planning: Introduction before taking this course.

After completing this course, participants will be able to:
  • Conduct a successful site visit to determine a venue’s viability and needs
  • Identify and proactively mitigate common safety concerns, and create a risk management document
  • Explain how to build an event environment conducive to attendees’ comfort which simultaneously accommodates potential ADA needs
  • Identify and proactively mitigate potential environmental impact concerns, including food waste
  • Determine the appropriate types of staff for an event and describe how to manage them effectively
  • Identify the best practices involved in taking charge on site and ensuring a successful relationship with staff, clients and vendors
Section: EXECUTEEVENT (11AUG18) -- Learn More...
Start Date: Aug 11, 2018 End Date: Aug 11, 2018 Tuition: $245.00
Campus: Executive Park Instructor: Heather Herrig Register

Event Planning: Focus on Food and Beverage


Memorable meals often serve as the cornerstone of social and corporate events -- learn how to create optimal, crowd-pleasing menus to delight your guests while managing various dietary concerns and issues. We will also explore food and beverage budget management so you can maximize value while providing attendees with satisfying and delicious experiences.

Students must complete Event Planning: Introduction before taking this course.

After completing this course, participants will be able to:
  • Choose menus that are appropriate for the specific type of event
  • Describe the food and beverage choices appropriate to guests based on their profile
  • Work with caterers and banquet departments and understand their functionalities and capabilities
  • Optimize a food and beverage budget
  • Plan for special dietary needs and proactively manage offerings to ensure an equally satisfying meal experience
  • Explain how to avoid food waste as much as possible and make use of excess food
  • Describe current food trends to design creative and modern menus
Section: FOODBEVEVENT (02JUN18) -- Learn More...
Start Date: Jun 2, 2018 End Date: Jun 2, 2018 Tuition: $245.00
Campus: Executive Park Instructor: Christina Robertson Whitehead Register

Event Planning: Introduction


Successful events require a tremendous amount of knowledge, resources, and behind-the-scenes production. Our engaging exercises will provide expert event planning tips and techniques from conception to execution – learn how to plan and manage logistics, catering, audio-visual elements and more. Discover how to proactively take control of event details in order to create memorable and worthwhile experiences for your attendees as your stakeholders applaud your impeccable leadership.

After completing this course, participants will be able to:
  • Develop effective event objectives and build a project timeline, budget and program to meet those goals
  • Define and explain important terminology for catering, audio-visual and event logistics in order to effectively manage those areas and work with the relevant suppliers
  • Create appropriate food and beverage menus while both maximizing the impact of your budget and understanding the basics of today’s common, but complex, food and beverage issues
  • Select appropriate venues and suppliers, and negotiate the basics of effective contracts
  • Organize logistics with simple tools such as Microsoft Excel, and be pro-active in pre-planning to effectively manage details and mitigate on-site problems
  • Describe the application of basic audio-visual equipment (such as sound and video equipment) in order to serve specific purposes in an event setting.
  • Communicate effectively with guests and attendees to both provide and collect important event information.

Section: INTROEVENT (09AUG18) -- Learn More...
Start Date: Aug 9, 2018 End Date: Aug 10, 2018 Tuition: $695.00
Campus: Executive Park Instructor: Christina Robertson Whitehead Register