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Google Analytics Classes


Google Analytics training courses: Google Analytics offers flexible ways to answer critical questions about your website visitors. Utilize metrics and benchmarking to obtain valuable data to learn more about your visitors and grow your business.


Google Analytics Intermediate
The Intermediate Study of Google Analytics (TISGA) is designed to provide you with a more in depth course on the Google Analytics toolset. Attendees should already have a basic understanding of the core functions of (GA). (TISGA) prepares attendees to become Google certified. Classes are structured around Google’s self study practice model and pulls directly from Google’s Q & A random practice series. Attendees will learn how to interpret (GA) data and arrive at business conclusions based on the reporting data.
The course relies heavily on case study and participants are encouraged to introduce their unique initiatives during the course of study. This class will cover:
  • What does a Google analyst need to know?
  • Decipher and Decide on relevant information
  • Social media marketing and advertisingM/li>
  • Audience engagement
  • Land pages and goal setting for max-conversion
  • Studying your website in the lab (experiment)
  • Group buy in and reporting
Section Start Date End Date Campus Tuition Instructor Action
GOOGLE-LVL2 (20JUL2013)
Learn More...		 Jul 20, 2013 Jul 27, 2013 Alpharetta Campus $650.00 Jeff Packer
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Web Analytics and Search Engine Marketing
Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.

COURSE OUTLINE:
  • A brief history of web metrics
  • Setting up Google Analytics
  • Adding the tracking code
  • The Cookies and their meanings
  • User Metrics
  • Content Metrics
  • Demographics
  • Setting and measuring Goals
  • Ecommerce tracking
  • Overview of how search engines work
  • The path to purchase
  • The Google keyword suggestion tool
  • Constructing an Adwords campaign
  • Writing Ads
  • Measurement and Tracking
  • Organic SEO Basics
CLICK HERE FOR REQUIRED BOOK

CLICK HERE FOR REQUIRED BOOK
Section Start Date End Date Campus Tuition Instructor Action
WEBANALYTICS (03AUG2013)
Learn More...		 Aug 3, 2013 Aug 10, 2013 Briarcliff Campus $650.00 Brent Laminack
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Section Start Date End Date Campus Tuition Instructor Action
WEBANALYTICS (04DEC13)
Learn More...		 Dec 4, 2013 Dec 11, 2013 Briarcliff Campus $650.00 Brent Laminack
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Section Start Date End Date Campus Tuition Instructor Action
WEBANALYTICS (06JAN14)
Learn More...		 Jan 6, 2014 Jan 13, 2014 Briarcliff Campus $650.00 Brent Laminack
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Google Analytics: Analyzing Website Visitors
Do you know how many people visit your website? How they found you? What they look at? If your site uses Google’s free analytics tool, then you probably answered YES! Google Analytics is a leading tool for search engine optimization, measuring marketing strategies, and improving a website’s ability to convert visitors into customers. Through a combination of easily customizable charts and tables, Google Analytics offers flexible ways to answer critical questions about your website visitors. You’ll leave this class with a new appreciation for the value of website metrics and practical approaches to apply immediately.

CLICK HERE FOR REQUIRED BOOK
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