Attracting Traffic to Web Sites Thru Social Media |
Social media is a critical tool for success in all businesses, whether or not they are Web-based. Without it, you’re missing out on an easy, inexpensive, effective and near instantaneous mechanism to spread the word about your organization, company, product or services. If you are responsible for marketing in any shape or form, this class is for you. But social media marketing isn’t like traditional marketing, and you shouldn’t treat it that way. We’ll learn the fundamentals of social media marketing and how to leverage social media to accomplish your goals. We’ll outline the wide range of social media tools on the Net and explore ways to promote a company's brand, increase sales, drive traffic to a site and engage with customers, specifically, using the two most popular social networking sites today: Facebook and Twitter. We’ll also address the best third-party add-ons that maximize the social marketing impact for your Web site. PREREQUISITE: Experience with the Internet; knowledge of HTML Web design highly recommended; knowledge of graphic applications (like PhotoShop, Illustrator or Fireworks) desired.
CLICK HERE FOR REQUIRED BOOK |
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SOCIALMEDIA (20JUL2013)
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Jul 20, 2013 |
Jul 27, 2013 |
Briarcliff Campus |
$495.00 |
Mary E Zimnik
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SOCIALMEDIA.(02DEC13)
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Dec 2, 2013 |
Dec 9, 2013 |
Briarcliff Campus |
$650.00 |
Mary E Zimnik
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Brand & Market to Profit |
To brand and to market are corresponding efforts. Profitable businesses consistently brand and market in a way that increases their distinction, awareness, credibility, and sales. The ultimate outcome is leverage in the global marketplace.
Find out how to determine where brand value resides for a product, persona, or organization; to align resources to retain value; and to increase brand influence by registering for How to Brand & Market for Profit today!
After this class, you will be able to:
- Understand the difference between branding and marketing;
- Differentiate products (a good or a service) and make a distinction between a personal brand and corporate brand in a saturated, niche, or a new market;
- Create clear, concise brand communications targeted to new or existing customers;
- Use brilliant PR strategies to launch/re-launch, position and promote a brand: product, persona, or entity;
- Implement low-cost, high-impact marketing tactics that generate leads and sales;
- Quantify marketing strategy and brand influence.
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BRANDMARKET (16AUG13)
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Aug 16, 2013 |
Aug 16, 2013 |
Alpharetta Campus |
$375.00 |
Isha Edwards
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How to Add E-Commerce to Your Website |
| It’s one of the great dreams of running a website: waking up in the morning and finding that people have paid money for your goods or services. How can you make this dream come true? Well, we can’t guarantee that people will actually want to buy your replica Dusenberg hubcaps, but this course will describe the software and back-end support needed to enable people to buy from you via your website. We’ll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and all the “glue” that holds it all together. |
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ECOMMERCE (22JUN2013)
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Jun 22, 2013 |
Jun 29, 2013 |
Briarcliff Campus |
$575.00 |
Brent Laminack
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How to Run a Successful Email Marketing Program |
| In almost any organization, either for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is by email. In this course you will set up an account with and email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM act, and the limitations of web-based email. In all our discussions, we will emphasize best-practice, white-hat techniques that won't get you labeled as a spammer. |
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EMAIL-MKTNG (01JUN2013)
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Jun 1, 2013 |
Jun 1, 2013 |
Briarcliff Campus |
$355.00 |
Brent Laminack
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EMAIL-MKTNG (25NOV13)
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Nov 25, 2013 |
Nov 26, 2013 |
Briarcliff Campus |
$375.00 |
Brent Laminack
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Make Your Own YouTube Video |
Video is hot on the web. Youtube is one of the top 3 websites in the world, and some estimate that 40% of internet traffic is currently video. In this one-day class we'll discuss some of the most common uses for video on the Internet and the best formats for each. The key project in this class will be setting up a mini-studio, shooting a video and uploading it to YouTube for all the world to see.
CLICK HERE FOR REQUIRED BOOK |
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YOUTUBE (13JUL2013)
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Jul 13, 2013 |
Jul 13, 2013 |
Briarcliff Campus |
$355.00 |
Brent Laminack
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YOUTUBE (16DEC13)
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Dec 16, 2013 |
Dec 16, 2013 |
Briarcliff Campus |
$375.00 |
Brent Laminack
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Register |
Exploring Entrepreneurship: What You Need to Know to Start a Business |
| If you are ready to start your own business this is the class for you. This survey class is designed to give you the fundamentals to get started. Learn which type of business you should create, how to get the capital to get started, whether buying a franchise or building a business from scratch is a better choice for you, and how to create a business plan. |
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Internet Marketing Capstone |
| You now understand the basics of core Web technologies, Web design software and workflow process. You have learned about what is necessary to attract audiences to your Web products (building brands and using social media, search engine optimization, online marketing campaigns and online analysis tools). But can you manage an Internet marketing campaign on your own? This course helps participants learn the process of creating a professional Internet marketing plan including researching and developing your strategy and actualizing the plan for project management and communications development purposes. Upon completion of this course, participants will understand enough about the Web development process to work on a Web development team. Primarily, participants will know how to attract and maintain audiences to Web products and will have a completed professional plan that can lead to a case study to serve as part of a professional portfolio. This course serves as the capstone requirement for the Emory Internet Marketing Certificate program and is only available to certificate enrollees. Arrive at the first class session with an idea for the Web site project for which you will develop an Internet marketing plan. |
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Web Analytics and Search Engine Marketing |
Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts.
COURSE OUTLINE:
- A brief history of web metrics
- Setting up Google Analytics
- Adding the tracking code
- The Cookies and their meanings
- User Metrics
- Content Metrics
- Demographics
- Setting and measuring Goals
- Ecommerce tracking
- Overview of how search engines work
- The path to purchase
- The Google keyword suggestion tool
- Constructing an Adwords campaign
- Writing Ads
- Measurement and Tracking
- Organic SEO Basics
CLICK HERE FOR REQUIRED BOOK
CLICK HERE FOR REQUIRED BOOK
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