Dr. Beverly Wright


Dr. Beverly Wright leads the Business Analytics Center at Georgia Tech’s Scheller College of Business and brings over twenty years of marketing research, analytics, and insights experience from corporate, consulting and academia.

In her consultative roles for both non-profit and for-profit businesses, Dr. Wright has solved critical issues through the use of modeling and advanced analytics. She has also worked for companies within or leading their Marketing Analytics departments.

Her academic experience spans over a decade with a strong emphasis toward community engagement and experiential learning.

Dr. Wright earned a PhD in Marketing (emphasis on Research), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has received a Professional Research Certification from the Marketing Research Association and is CAP certified from INFORMS.

Dr. Wright regularly presents at professional and academic conferences, and publishes articles in various business journals.